The new Alpha 7S III Full-frame Interchangeable Lens Camera will be
available in Europe in September 2020 priced at approximately £3,800.
A product video on the Alpha 7S III can be seen at below https://youtu.be/Aijsy1zYQps and full product specs can be accessed at https://www.sony.co.uk/electronics/interchangeable-lens-cameras/ilce- 7sm3.
The event will take place on July 28 at 10am EDT / 3pm BST (or midnight AEST on July 29). This followed speculation from Sony Alpha Rumors that the Sony A7S III would be announced on July 28 or July 29, with availability from mid-August.
As expected, the news also fits an announcement made by Kenji Tanaka, VP and Senior General Manager of Sony Imaging Business, during a recent interview with DPReview.
In the interview he said: “I can confirm that a successor to the Alpha 7S II will be coming, later this summer. Right now, we’re focused on the launch of the new camera, and it will be a complete redesign of the whole system, including the image sensor. Everything is new.”