FIRST LOOK: Sony Alpha 7 IV | Official announcement and event

Sony have announced the new hybrid Alpha A7 mark IV. With groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today's creators. The camera features Newly developed 33.0MP16 back-illuminated CMOS image sensor The full-frame Exmor R™ CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording at up to 60p17. The sensor also provides improved colour reproducibility, low-noise performance at all sensitivities, 15-stop18 dynamic range on stills, and increased AF precision and focal stability. The α7 IV gives an impressive range of video recording options. Full pixel readout without binning allows 4K 60p17 recording, and when recording 4K movies at 30p, full-frame 7K21 oversampling22 produces high-resolution, highly detailed 4K. 10-bit 4:2:2 video can be recorded internally, allowing fuller, more natural gradations and greater editing freedom. The XAVC HS™ file format23 provides roughly twice the coding efficiency of MPEG-4 AVC/H.264. The α7 IV utilises the BIONZ XR engine, also used in the flagship α1 and α7S III models, provides up to an 8x19 increase in processing speed. The engine concentrates real-time processing of AF, image recognition and image quality adjustment to minimise processing latency, for greatly increased movie and still processing power. User interface, network, and file management processing is distributed in order to deliver fast response regardless of real-time processing load. benefits of the powerful new 33.0MP16 sensor and engine go beyond mere numbers. They include soft, natural-looking human skin textures, a stunning level of detail in landscapes and scenery, and better colour reproduction, with higher subjective resolution resulting from improved algorithms. The standard sensitivity range of ISO 100-51200 is expandable to ISO 50-204800 for stills and ISO 100-102400 for movies, with low-noise performance throughout. hosted by Product Manager Julien Salazar of Sony Europe #SonyAlpha #Alpha7IV

Sony Announce Alpha 1 8K 30p

Sony reigns in the new year, with a brand new addition to the Alpha camera range. The Alpha 1. The new image sensor has adopted the BIONZ XR engine, to the Alpha1, delivering stunning 8K 30p movie recording capability for extraordinary realism. Four times the resolution of 4K with full Real-time Tracking and Real-time Eye AF functionality. #SonyAlpha #Alpha1​

Sony Announce Cinema Line and the new FX6!

Sony have released a trailer of the new cinema line which also features the new camera FX6, which will be released in 2020.The new camera is rumoured to have the same FX9 sensor. "We live in a new age of content consumption where we can choose to connect with distant people, unseen places, exotic cultures, and untold stories at will. We can change the way we experience the world" Unlike the FX9 the FX6 records on SDXC and resolution is around 5.7K (6k for FX9). FX6 will also use XAVC-L codec only. More information will be rereleased at a later date.

Sony Alpha 7S III

The new Alpha 7S III Full-frame Interchangeable Lens Camera will be

available in Europe in September 2020 priced at approximately £3,800.

A product video on the Alpha 7S III can be seen at below and full product specs can be accessed at 7sm3.

Sony has now confirmed an official launch event for the A7S III on Sony Alpha Universe.

The event will take place on July 28 at 10am EDT / 3pm BST (or midnight AEST on July 29). This followed speculation from Sony Alpha Rumors that the Sony A7S III would be announced on July 28 or July 29, with availability from mid-August.

As expected, the news also fits an announcement made by Kenji Tanaka, VP and Senior General Manager of Sony Imaging Business, during a recent interview with DPReview.

In the interview he said: “I can confirm that a successor to the Alpha 7S II will be coming, later this summer. Right now, we’re focused on the launch of the new camera, and it will be a complete redesign of the whole system, including the image sensor. Everything is new.”